Google RankBrain’s algorithm seems to be a necessity. This means that in the future Google will continue to use and develop this algorithm. So that the attitude that must be owned is not fear, but dare to face it and always improve the website so that it can remain on Google search pages. Apart from that, you can go to the Tech News website if you want to find more information about Google and its products.
Here are some activities that we can do to deal with the Google RankBrain algorithm, including:
Avoiding Long Tail Keywords
Usually, long-tail keywords are chosen because of the amount of competition and the number of searches is small. By relying on the quantity of long-tail strategy keywords, this content can provide quite a lot of traffic to the website.
However, based on the opinion of SEO practitioners, the current long-tail keyword or long keyword is no longer relevant to the Google RankBrain algorithm lately.
The main reason is Google is already smart in recognizing keywords. So the best way to aim for keywords is to choose and use a medium tail keyword.
Use medium tail keywords
Medium tail keywords are keywords that have several words between 3-4 keywords. To deal with this Google RankBrain algorithm, medium tail keywords are more suitable when compared to long-tail keywords.
In choosing the medium tail, these keywords cannot be done haphazardly. It’s because the competition in this keyword is quite high.
Pay attention to keyword placement structure
The keyword structure for dealing with the Google RankBrain algorithm also needs attention. For the structure itself, which we have summarized from various sources, the best placement is as follows:
Place the medium tail keyword in the URL
For the url, as much as possible do not be too long, and the best way is to use the medium tail keyword.
Place the medium tail keyword on H1 / H2
Next is to place the medium tail keyword on heading H1 / H2. This can be placed in the article title or in the body/content section.
Place a long tail keyword on H3
We can still use long-tail keywords, it’s just that the portions are not much.