Understanding Mistakes In Applying SEO For Business Websites
There are several mistakes in doing SEO optimization for business websites that often occur. But sometimes, it is not felt directly, either by the visitor or the owner of the website. To help provide a little information, this time we try to explain briefly so that you can immediately improve it and make your website more optimal. Additionally, perhaps you also need to hire the best SEO in your city to improve your online business further. Find out the importance of backlinks on our website.
Forgetting Keyword Research
Keyword research is the simplest thing that is often forgotten by website owners. It is very important to determine the keywords you want to use. Proper keyword research will also make it easier for you to determine content topics that suit your needs.
With keyword research, you can find out which keywords can be the main topic in the content you post, so you can get visitors that match your business targets.
If during this time your website traffic is little and is rarely visited, it could be that you did not do keyword research before creating content. As a result, it is only natural that your content loses its position in search engines and is not found by visitors.
Not Using Google Webmaster Tools
For SEO purposes, Google has provided several tools that can be used. One of them is Google Webmaster Tools. Google Webmasters, which is also known by the acronym GWT, is very useful for seeing the performance of a website in search engines. In addition, through this tool, you can also check backlinks, keywords that are currently popular, the number of indexes on the page, and various errors that occur on the website.
Not Maximizing Title and Meta Description
Most people who are new to SEO only think about how to rank a website up in the eyes of search engines, but forget to maximize the appearance of the website. Whereas in the rules of SEO, all things are related. Even the title and meta description are needed to maximize the ranking of the content you create in the eyes of search engines.