What Sort of Geofencing Advertising Is That?
Geofencing advertising uses location-based marketing to enclose a specific geographic region with the aid of GPS or RFID technologies. Once these parameters have been set, businesses can use tailored advertisements to target customers within the designated area. But what does geofencing advertising look like?
Retailers who wish to increase foot traffic to their stores can use geofencing advertising as an example. They can set up a geofence around their business and advertise to shoppers nearby. Push notifications giving these customers a special deal or discount on a purchase at the store will be sent to their mobile devices as soon as they enter the geofence. This form of marketing works well because it reaches customers already near the store and is more likely to make a purchase.
Another example of geofencing advertising is a fast-food business that wants to boost sales during lunchtime. To target customers who work in the neighboring office buildings, they can set up a geofence around their eatery. Push notifications will be sent to these customers’ mobile devices as soon as they enter the geofence, offering them a special deal or discount on a meal. Because it targets people who are already close by and are more likely to seek a quick and practical lunch choice, this form of advertising is booming.
A third example is a facility that hosts events and seeks to increase ticket sales. Customers who have previously attended events with a similar theme can be targeted by setting up a geofence around the event site. Push notifications will be sent to these customers’ mobile devices as soon as they enter the geofence, providing them with a special offer or discount on ticket purchases. This form of marketing is successful because it focuses on customers who are more likely to be interested in the event and buy tickets.